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These cards have a long history and an evolution which reflect their significance in our lives than we can anticipate. According to a 2011 article by Designer-daily , business cards began in the 17th century in Europe, where they were used for social interaction, which was the only way interactive form of communication. Centuries down the line, aristocrats and royalty began to appreciate them as well. Servants were the major messengers during the time who were sent to deliver cards to other servants of intended hosts. Ordinary people and the working class had to no access to them as they were regarded as having no class value and hence strictly used by those in higher powers to show respect and to politely make requisitions. Rules to their usage evolved as well, from how they were folded to serving as evidence of meeting attendance where visitors had to put them in trays of hosts. The more fancier and stylish they looked, the more noticeable they became which late a powerful base for future customs of exchanges in trade, Christmas and Valentine’s Day cards.

It is undeniable therefore after evolving from several different predecessors that ultimately merged into today’s familiar appearance, the business card still has a fascinating impact in peoples lives. Business cards used to be printed in black and white for many centuries. Technology has advanced and revived their appearance in recent times where the world is over crowded with advertising messages. Due to innovation playing a vital part, it is still easy to distinguish oneself from others. One problem has how ever been outstanding with business cards- keeping them organised.The small cards find their way almost every where: into handbags, jackets , desk drawers, little buckets by the computer and many other places. The trouble is, you can’t find the one you want when you need it.

Two school students from Feza International school based in Dar es Salam Tanzania realised this problem like most of us but unlike some of us, they came up with a digital solution. They developed an e-business card app calledVCARDIN which permits all business cards to be handled on a mobile phone.The initial drive that encouraged them to be so innovative was an encounter they came across with one of their teachers who was struggling like many others to keep business cards organised. The app has amazing features which allows users to exchange their details between devices by simply “Swapping” finger on the phone while the app is on. Access to this feature gives room for historical background check of how, when and why people met, with additional information issues discussed inclusive. Not only does this feature save time but it also saves business people from loosing important clients. Through tapping the device together and selecting messages to transmit, the app gives users a bigger platform of sharing important information, from calendar events to LinkedIn accounts. The app will be officially launched in November this year.

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Photo: OECD/Victor Tonelli
Photo: OECD/Victor Tonelli

She is Denmark’s future Queen, but today we take a look at the life of Crown Princess Mary before her marriage to Crown Prince Frederik.

Mary Elizabeth Donaldson was born on 5 February 1972 in Hobart, Australia, as the third daughter and youngest child of John Donaldson and the lateHenrietta Horne. Mary’s parents were both Scots, and they were married in Scotland on 31 August 1963. In November that same year, they emigrated to Australia. Mary’s father is a professor of applied mathematics, and her mother worked as the Executive Assistant to the Vice-Chancellor of The University of Tasmania.

Mary first attended school in 1974 at the Clear Lake City Elementary School in Houston, Texas, where the family lived for a short period due to her father’s work. After the family returned to Australia, Mary studied atSandy Bay Infants School from 1975 until 1977 and atWaimea Heights Primary School from 1978 until 1982, both schools being located in Hobart. After she concluded her primary education, Mary started attendingTaroona High School from 1983 to 1986. For the next two years, Mary studied atTaroona High School, where she excelled as a sportswoman, before enrolling at the University of Tasmania in 1989. The then Mary Donaldson graduated in 1994 with a Bachelor’s degree in Commerce and Law.

For further education, Mary went on to earna Certificate in Advertising from The Advertising Federation of Australia and also aCertificate in Direct Marketing from the Australian Direct Marketing Association.

After finishing her university studies, Mary moved from Hobart to Melbourne where she started working atDDB Needham, an advertising agency. Later she took a position atMOJO Partners, also located in Melbourne.

However, in November 1997 Mary’s mother died, and six months later she resigned from her job in order to spend the next year travelling through America and Europe, with a particular focus in Scotland, her parents’ homeland. She worked for three months in Edinburgh during this period. Mary moved back to Australia in early 1999 when she started working in Sydney.

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